4 Basics to Monetize a Website Without Compromising the Quality of the Content
If you don’t want to compromise the quality of your content because of the ads, you should better know the most important guidelines about the ads placement. Either way you would like to monetize your website or optimize your ads revenue, here are very useful tips that you might like to know.
1. Avoid Distractions
Don’t place too many ads on your pages, also avoid them distracting your visitors while they are using your website. If your visitors feel that the first goal of the website is making money, they probably don’t value much of the content and leave your website very soon.
Check your website analytics data and follow the changes in bounce rate. Unless you have made other changes on your website design, it is one of the key point in analyzing the effect of the ads on your visitors.
2. Don’t Trick Visitors
Clearly separate each ad space. Don’t trick your visitors by showing ad links as the way they seem there are some more links to your content. If you do so, your advertising network should ban your account. Also there is very few chances to get the same visitor back.
3. Smartly Place Ads
If you are running a forum website avoid using ads on registration page or close to log on area. Instead you can mainly place your ads in between user posts. If you are running a blog try to choose a theme which is designed with the ads in mind.
Text links or small banner ads on the sidebar is one of the right ads placement option. It should be handy for your visitors if they are looking for some other relevant sources.
4. Optimize Banner Impressions
While giving your advertiser the most wanted ad spaces, try using more then one ad network and toggle their ads. In my experience top of the page is the best place for CPM banner ads. Picking randomly one advertisers’ code then toggling to other would double up your earnings.
Main rule, one page landing should mean only one time ad impression for each ad network. You are at safe zone as long as you do not repeat. This way you can double up your CPM banner impressions as well as your earnings.